When you write for a Cable TV News Program you are writing a story in the form of a script that the news caster will read...
As a Newspaper Reporter, you are the article's author. But, as a Cable News Writer, you are behind the scenes feeding the commentator what to say.
Picture in your mind the newscaster as he stares into the camera to address his or her audience. You know the host of the show you work for. You know the host's personality. You also know their strengths so you can write their words to complement their style of delivery.
Yes, the facts make the tale you are trying to tell but do not write what you would say but what your audience expects your host to say.
Yep, know your audience, know your host and get your facts straight.
The audience already likes your host. They tune in every day to listen to your host. Your job is to make your host look good... like a genius!
Picture in your mind the newscaster as he stares into the camera to address his or her audience. You know the host of the show you work for. You know the host's personality. You also know their strengths so you can write their words to complement their style of delivery.
Yes, the facts make the tale you are trying to tell but do not write what you would say but what your audience expects your host to say.
Yep, know your audience, know your host and get your facts straight.
The audience already likes your host. They tune in every day to listen to your host. Your job is to make your host look good... like a genius!
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