Ezines
What Is An Ezine?
By Stu Leventhal
Ezine stands for electronic magazine. An ezine is an online communication method modeled after traditional offline, printed magazines. But, an Ezine is far difference from, simply publishing an exact version of a printed magazine in digital format and posting it on a website, which is usually referred to as a ‘webzine’ or ‘digital magazine’. Ezines unlike ‘webzines’ are designed to be delivered to their subscribers in piece meal via a bunch of individual emails.
Now, technically one could break a traditional magazine up into parts and deliver the parts via separate emailed articles over a stretch of say twelve weeks or 4 - 5 months or more and that would be considered an ezine. But whole magazine issues posted on the web to be accessed, read and enjoyed all at one shot as a 30-45 page traditional printed magazine would be is not what we are talking about. We are talking about something that is much smaller than a full printed magazine, much more similar to a newsletter designed to be delivered in electronic digital format via email. Ezines are typically sent out on going, as automatic emails every few days to a list of interested subscribers over a long period of time until a subscriber chooses to opt/out.
Ezines can be quite small; many consist of a single emailed article per distribution. The ezine style and tone of publication usually lies somewhere between informality of blogs and the short concise editorial style of newspapers. Most ezines are distributed free to their opt/in list of subscribers. These ezines make their money by selling advertising and offering links to purchase products that are related to their main subject. Company sponsored ezines are almost always given away free but they more than pay for themselves by marketing the company brand or the home website as well as assisting with gathering leads and converting prospects into buyers. An independent ezine publisher not connected to any main company can choose to sell subscriptions as a way to supplement production costs as well as selling ad space.
Ezine stands for electronic magazine. An ezine is an online communication method modeled after traditional offline, printed magazines. But, an Ezine is far difference from, simply publishing an exact version of a printed magazine in digital format and posting it on a website, which is usually referred to as a ‘webzine’ or ‘digital magazine’. Ezines unlike ‘webzines’ are designed to be delivered to their subscribers in piece meal via a bunch of individual emails.
Now, technically one could break a traditional magazine up into parts and deliver the parts via separate emailed articles over a stretch of say twelve weeks or 4 - 5 months or more and that would be considered an ezine. But whole magazine issues posted on the web to be accessed, read and enjoyed all at one shot as a 30-45 page traditional printed magazine would be is not what we are talking about. We are talking about something that is much smaller than a full printed magazine, much more similar to a newsletter designed to be delivered in electronic digital format via email. Ezines are typically sent out on going, as automatic emails every few days to a list of interested subscribers over a long period of time until a subscriber chooses to opt/out.
Ezines can be quite small; many consist of a single emailed article per distribution. The ezine style and tone of publication usually lies somewhere between informality of blogs and the short concise editorial style of newspapers. Most ezines are distributed free to their opt/in list of subscribers. These ezines make their money by selling advertising and offering links to purchase products that are related to their main subject. Company sponsored ezines are almost always given away free but they more than pay for themselves by marketing the company brand or the home website as well as assisting with gathering leads and converting prospects into buyers. An independent ezine publisher not connected to any main company can choose to sell subscriptions as a way to supplement production costs as well as selling ad space.
Why Should A Creative Writer Consider Publishing an E-zine?
A creative writer is in the perfect position to profit by publishing an ezine. Creative writers have the skills to write entertainingly as well as the creative abilities to edit other writer’s content quickly to fit in with their e-zine’s tone and format. This is the basis of most successful ezines; partial original content that can’t be found anywhere else, sprinkled with industry news, tid bits and entertainment. Ezines are simple to publish for a creative writer. They are easy to put together and fun to work on. But the real reason for a creative writer to consider publishing an Ezine is to make money!
For any creative writer publishing your own Ezine is an appealing platform. For one, you are the ezine owner so you don’t have to write to please an agent or editor! You are the decider of what to publish and what gets published. This can be a real ego boost as well as stress relief for any author famous or amateur who is tired of receiving rejection letters and disappointing criticism from publishers after working so hard on manuscripts.
Ezines are popular, as well as being cheap, quick and easy to produce. Any well-rounded writer can construct a small informal style newsletter that goes out once a week and still have plenty of time left over to work on writing the next great American novel or screen play. You can pick the subject of your choice rather than having to write about subjects your employer is paying you to write about. Ezines about virtually any subject you choose can be optimized to pull in profit since they have very little or no costs, over head or expenses that need to be met especially if you do most of the writing. A creative writer’s status is instantly elevated from just another writer to editor level once he or she goes live with an E-zine.
Ezine publishing is a great way for an author to establish themself as an authority voice in their preferred niche then cement themelf as an expert. And, publishing an ezine is a great way to build one’s fan base which will attract literary agents and publishing houses. Ezines are great fun to produce and there are many different ways to use an ezine to make money. So read on if you want to learn more about creating editing and publishing a profitable Ezine. But this doesn’t give you an excuse to stop working on writing that Hollywood movie script!
For any creative writer publishing your own Ezine is an appealing platform. For one, you are the ezine owner so you don’t have to write to please an agent or editor! You are the decider of what to publish and what gets published. This can be a real ego boost as well as stress relief for any author famous or amateur who is tired of receiving rejection letters and disappointing criticism from publishers after working so hard on manuscripts.
Ezines are popular, as well as being cheap, quick and easy to produce. Any well-rounded writer can construct a small informal style newsletter that goes out once a week and still have plenty of time left over to work on writing the next great American novel or screen play. You can pick the subject of your choice rather than having to write about subjects your employer is paying you to write about. Ezines about virtually any subject you choose can be optimized to pull in profit since they have very little or no costs, over head or expenses that need to be met especially if you do most of the writing. A creative writer’s status is instantly elevated from just another writer to editor level once he or she goes live with an E-zine.
Ezine publishing is a great way for an author to establish themself as an authority voice in their preferred niche then cement themelf as an expert. And, publishing an ezine is a great way to build one’s fan base which will attract literary agents and publishing houses. Ezines are great fun to produce and there are many different ways to use an ezine to make money. So read on if you want to learn more about creating editing and publishing a profitable Ezine. But this doesn’t give you an excuse to stop working on writing that Hollywood movie script!
Ezine Publishing Explained
On the Internet, it is very possible to make money without selling any product. One of the best recognized ways of doing so is through starting your own eZine, also known as an electronic newsletter or mini e-mag.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. This can be once a month, every week or at most every four days. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve all the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. In other words, you do not have to invest in expensive printing equipment, a brick and mortar business nor hire staff just to run your own newsletter publication. This means start up is very affordable and running costs are small to none.
Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, which enables you to reach out to your massive subscribers whom you can regard as your prospects too, if you choose to go the route of selling them something.
All in all, if you are searching for a way to make money online and do not have the commitments or knowledge of creating your own product for sale and or don’t have the startup capital to lay out for creating a fancy competitive website nor the time to invest needed to get a site indexed on the first page of the search engines then publishing your own online newsletter can be one of the wisest decisions you will ever make. From big global and national corporations to small local mom and pop companies to individual entrepreneurs the benefits of starting an Ezine are impressive concerning the marketing power and influence the simple to produce platform can offer to you.
So, what is really needed to start an E-zine Publication
Starting your own eZine can be a lot easier than you think. This is because the most basic necessity is good writing content about your subject of expertise a lot of which you probably already have and if you don’t it can be easily compiled. All you really need to get started publishing your own paperless newsletter are a bunch of articles, stories, best lists, anecdotes and quotes all about the same subject. Celebrity information pertaining to your subject is always good as is anything about any industry leaders or breaking news about your subject like new technology, discoveries and inventions. You can find a wealth of this kind of content on just about any subject simply by searching the web as well as offline in libraries and magazine and book stores.
As a creative writer you will want to do a lot of the writing yourself if you aren’t a writer or don’t have the time you can hire writers to contribute. Also necessary if you plan to publish on a steady schedule is an auto responder set up with broadcast feature and it is a good idea to set up a hosting website (which is optional, more about this to follow).
Content - You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day! It is much more important that you publish consistently and publish quality info than the volume of text you publish. Remember these are being delivered as emails and email attachments and sometimes as emailed links.
Auto responder - Your auto responder is your most precious asset. You need an auto responder to send your mails and eZine issues to your subscribers via auto pilot and in order to store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com. there is also free and paid auto responder software you can purchase.
Website - You may be surprised that this is actually an optional component. In short, there are tons of E-Zine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers through numerous internet traffic building strategies. Plus, having your newsletter indexed in the top Search Engines can be invaluable. Your website is like home base. It offers a place for which people can find you. It allows you to send out ads that point back to it. It allows you to store and archive all your previous publishing so you can continue to receive benefits long after the first run.
These are the basic, bare minimum things you need to get started publishing your own E-zine. Do not underestimate the little you need, though! Many eZine publishers today succeed and do very well with only an auto responder and contents, with or without a website. And you can, too! Once you begin to bring in some funds the ski is the limit as far as how sophisticated you wish to make your E-zine. High end graphics, photos, audio, video can all be added as desired. Just keep in mind that if you are delivering your E-zine through the email platform only, that many email systems are not capable of handling some high tech images. Some of the problems with publishing high tech images can be solved by adapting the PDF format for publishing your E-zine, but PDF E-zines take much longer to create.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. This can be once a month, every week or at most every four days. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
As an eZine publisher, not only can you easily achieve all the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. In other words, you do not have to invest in expensive printing equipment, a brick and mortar business nor hire staff just to run your own newsletter publication. This means start up is very affordable and running costs are small to none.
Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, which enables you to reach out to your massive subscribers whom you can regard as your prospects too, if you choose to go the route of selling them something.
All in all, if you are searching for a way to make money online and do not have the commitments or knowledge of creating your own product for sale and or don’t have the startup capital to lay out for creating a fancy competitive website nor the time to invest needed to get a site indexed on the first page of the search engines then publishing your own online newsletter can be one of the wisest decisions you will ever make. From big global and national corporations to small local mom and pop companies to individual entrepreneurs the benefits of starting an Ezine are impressive concerning the marketing power and influence the simple to produce platform can offer to you.
So, what is really needed to start an E-zine Publication
Starting your own eZine can be a lot easier than you think. This is because the most basic necessity is good writing content about your subject of expertise a lot of which you probably already have and if you don’t it can be easily compiled. All you really need to get started publishing your own paperless newsletter are a bunch of articles, stories, best lists, anecdotes and quotes all about the same subject. Celebrity information pertaining to your subject is always good as is anything about any industry leaders or breaking news about your subject like new technology, discoveries and inventions. You can find a wealth of this kind of content on just about any subject simply by searching the web as well as offline in libraries and magazine and book stores.
As a creative writer you will want to do a lot of the writing yourself if you aren’t a writer or don’t have the time you can hire writers to contribute. Also necessary if you plan to publish on a steady schedule is an auto responder set up with broadcast feature and it is a good idea to set up a hosting website (which is optional, more about this to follow).
Content - You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day! It is much more important that you publish consistently and publish quality info than the volume of text you publish. Remember these are being delivered as emails and email attachments and sometimes as emailed links.
Auto responder - Your auto responder is your most precious asset. You need an auto responder to send your mails and eZine issues to your subscribers via auto pilot and in order to store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com. there is also free and paid auto responder software you can purchase.
Website - You may be surprised that this is actually an optional component. In short, there are tons of E-Zine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers through numerous internet traffic building strategies. Plus, having your newsletter indexed in the top Search Engines can be invaluable. Your website is like home base. It offers a place for which people can find you. It allows you to send out ads that point back to it. It allows you to store and archive all your previous publishing so you can continue to receive benefits long after the first run.
These are the basic, bare minimum things you need to get started publishing your own E-zine. Do not underestimate the little you need, though! Many eZine publishers today succeed and do very well with only an auto responder and contents, with or without a website. And you can, too! Once you begin to bring in some funds the ski is the limit as far as how sophisticated you wish to make your E-zine. High end graphics, photos, audio, video can all be added as desired. Just keep in mind that if you are delivering your E-zine through the email platform only, that many email systems are not capable of handling some high tech images. Some of the problems with publishing high tech images can be solved by adapting the PDF format for publishing your E-zine, but PDF E-zines take much longer to create.
Making Money from Selling Advertising Space
by Stuart Leventhal
Let’s observe the company that delivers the daily newspaper to your doorstep for a business case study. The newspaper publisher hires reporters, writers, photographers and other important staff to create the contents and then deliver the papers to their readers. In addition, the traditional type news publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis. The paper employs delivery drivers and maintains a fleet of trucks and in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.
So, when you figure in rent and utilities insurance and taxes how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to fund half of the operation!
The answer? Selling advertising spaces! You have definitely seen lots and lots of advertisements in every newspaper you’ve opened. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.
On the same analogy, you can make money the exact way from your newsletter! Simply by selling advertising space to prospective advertisers!
If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping up every single day in every industry imaginable, especially online, so are your money making opportunities constantly growing when you own and publish an E-zine.
Another obvious advantage to publishing your own paperless newsletter or mini-mag are all the pluses and pros of running a business from the comfort of your home.
Most importantly, you get to build your own personal media platform and spread your marketing influence, making you more valuable to product and service owners. Thus, as your reach grows, do not be surprised if you receive Joint Venture proposals every so often. Publishing an E-zine is one of the best internet traffic building techniques and a powerful Internet Marketing tactic by itself because it lends itself very easy to being promoted by all the other internet marketing strategies and methods.
For a creative writer especially, publishing your own periodical E-zine can be one of the best money making vehicles you will ever acquire, build or maintain. Not only can an author promote one’s self, one’s written work and one’s writing career with an Ezine but we’ve already established that you can also sell ad space. Yet there’s more. Once you gain the experience from running your own Ezine, you can offer your services to virtually any company big or small for setting up, producing, managing and maintaining their E-newsletters and E-zines. And you can showcase your Ezine and it’s rankings as proof that you know what you are doing.
Let’s observe the company that delivers the daily newspaper to your doorstep for a business case study. The newspaper publisher hires reporters, writers, photographers and other important staff to create the contents and then deliver the papers to their readers. In addition, the traditional type news publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis. The paper employs delivery drivers and maintains a fleet of trucks and in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.
So, when you figure in rent and utilities insurance and taxes how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to fund half of the operation!
The answer? Selling advertising spaces! You have definitely seen lots and lots of advertisements in every newspaper you’ve opened. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.
On the same analogy, you can make money the exact way from your newsletter! Simply by selling advertising space to prospective advertisers!
If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping up every single day in every industry imaginable, especially online, so are your money making opportunities constantly growing when you own and publish an E-zine.
Another obvious advantage to publishing your own paperless newsletter or mini-mag are all the pluses and pros of running a business from the comfort of your home.
Most importantly, you get to build your own personal media platform and spread your marketing influence, making you more valuable to product and service owners. Thus, as your reach grows, do not be surprised if you receive Joint Venture proposals every so often. Publishing an E-zine is one of the best internet traffic building techniques and a powerful Internet Marketing tactic by itself because it lends itself very easy to being promoted by all the other internet marketing strategies and methods.
For a creative writer especially, publishing your own periodical E-zine can be one of the best money making vehicles you will ever acquire, build or maintain. Not only can an author promote one’s self, one’s written work and one’s writing career with an Ezine but we’ve already established that you can also sell ad space. Yet there’s more. Once you gain the experience from running your own Ezine, you can offer your services to virtually any company big or small for setting up, producing, managing and maintaining their E-newsletters and E-zines. And you can showcase your Ezine and it’s rankings as proof that you know what you are doing.
Churning Out Ezine Content
Creating your own content can be a challenge if you publish your own online newsletter or eZine. Making the publishing deadline you’ve established for your customers and fans is important and this is where many beginning eZine publishers fail. Constantly coming up with good ideas then creating your own article can be tiresome, even if you are a gifted writer and most of us do have other projects we need to work on too. (That ground breaking expose, romance novel or theater script!) And, the most artsy and creative of us run out of ideas every so often even without that dreaded writers block affliction waiting to swoop down on us when we are most vulnerable. Still, the one thing you can’t afford to neglect is your publishing schedule.
A way of managing your publishing schedule so it is less threatening is to create your content well in advance and to have a few articles kept in reserve for emergency backup. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills or are otherwise indisposed, you can broker the writing task to capable freelance writers which you can find at places such as Elance or Rent a Coder or do a simple Google search for article writers. Of course you will need to pay for such services.
A less expensive way is to republish articles from article directories such as Ezine Articles. This is a free method you can use in making content, provided you include the resource box of the original author and give credit that the article has republishing rights conveyed.
THE FIVE MOST POPULAR EZINE TYPES OF CONTENT
Regardless of the topic you are publishing on, here are the five most popular Ezine types of contents:
New Emerging Facts
Short Tips
Mini Stories
Case Studies.
Top Ten Lists
Questionnaires and their results
Interviews
*As to adding entertainment value, you can blow your competition away by using the creative writing tips and advice posted all over this website. Such as how to write humor and be funny at: http://anewtale.com/humor.html
Learn how to add some poetry here: http://anewtale.com/poetry-tips.html
Learn how to write news: http://anewtale.com/news-reporting.html
Other than writing your own content or purchasing it, one quick and easy way you can get your own unique content is by organizing an interview with an expert or leader in your E-zine topic’s field. Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange or as a courtesy thank you(maybe a meal!).
Now, once you’re making money, you should hire a few ghostwriters now and again so you can enjoy the break as well as give your readers a different style and a fresh perspective for a change. You should also search the blogs in your industry or topic and look for the contact info of guest bloggers. Usually bloggers will guest blog for free considering the added publicity gained by posting on your Ezine will be payment enough. When they do charge it is relatively small.
Remember, do not shy away from inviting guest writers to write for your Ezine. Having others write for your Ezine not only gives your readers a break from your style but also helps you build your fan base too. All your guest writers will undoubtedly brag to all their fans that they have published an article on your E-zine. Thus a lot of your guest writers’ fans will want to sign up for your E-zine so they can read the post. Many, out of curiosity will browse around in your archives to see what your Ezine is all about. And if you have been paying attention to all the creative writing tips on this website a lot of those browsers will love your content and thus become your loyal E-zine readers too.
Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law.
This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.
Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.
If you fancy the idea of publishing content without any writing on your part, this method is for you.
A way of managing your publishing schedule so it is less threatening is to create your content well in advance and to have a few articles kept in reserve for emergency backup. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills or are otherwise indisposed, you can broker the writing task to capable freelance writers which you can find at places such as Elance or Rent a Coder or do a simple Google search for article writers. Of course you will need to pay for such services.
A less expensive way is to republish articles from article directories such as Ezine Articles. This is a free method you can use in making content, provided you include the resource box of the original author and give credit that the article has republishing rights conveyed.
THE FIVE MOST POPULAR EZINE TYPES OF CONTENT
Regardless of the topic you are publishing on, here are the five most popular Ezine types of contents:
New Emerging Facts
Short Tips
Mini Stories
Case Studies.
Top Ten Lists
Questionnaires and their results
Interviews
*As to adding entertainment value, you can blow your competition away by using the creative writing tips and advice posted all over this website. Such as how to write humor and be funny at: http://anewtale.com/humor.html
Learn how to add some poetry here: http://anewtale.com/poetry-tips.html
Learn how to write news: http://anewtale.com/news-reporting.html
Other than writing your own content or purchasing it, one quick and easy way you can get your own unique content is by organizing an interview with an expert or leader in your E-zine topic’s field. Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange or as a courtesy thank you(maybe a meal!).
Now, once you’re making money, you should hire a few ghostwriters now and again so you can enjoy the break as well as give your readers a different style and a fresh perspective for a change. You should also search the blogs in your industry or topic and look for the contact info of guest bloggers. Usually bloggers will guest blog for free considering the added publicity gained by posting on your Ezine will be payment enough. When they do charge it is relatively small.
Remember, do not shy away from inviting guest writers to write for your Ezine. Having others write for your Ezine not only gives your readers a break from your style but also helps you build your fan base too. All your guest writers will undoubtedly brag to all their fans that they have published an article on your E-zine. Thus a lot of your guest writers’ fans will want to sign up for your E-zine so they can read the post. Many, out of curiosity will browse around in your archives to see what your Ezine is all about. And if you have been paying attention to all the creative writing tips on this website a lot of those browsers will love your content and thus become your loyal E-zine readers too.
Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term "public domain", "public domain" simply means anything that is NOT protected under US copyright law.
This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.
Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.
If you fancy the idea of publishing content without any writing on your part, this method is for you.
Now All That Is Left Is To Decide The Nature of Your E-ZINE
E-zines can be about any topic you choose. If your Ezine is not being started for reasons of promoting a specific business or organization and your situation allows you the liberty to choose any topic at all then I would suggest a few topic choosing tips to keep in mind. Obviously, if your E-zine is company related your topic is pretty much picked already for you. Your job then becomes to use all your creative writing skills to assure the posts are entertaining and of top value for your readership.
When choosing a topic to publish your eZine on, you should consider some important success factors that can determine the flow and goal of your eZine.
First, I will encourage you to write non-time sensitive contents which is why as short tips, mini stories and interviews are so popular. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.
Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in on a demand that has been, is and will always be there. For example: Relationships and dating are niches that have been on Earth long before the World Wide Web came up. The food niche is another example of a topic that will always be there as long as there are chefs cooking for anyone with a stomach to fill.
Again, if you have the liberty, you also want to have a topic that caters to a market place with a steady stream of new products or services being made by entrepreneurs who you can endorse to your mailing list and make extra money from. For example: The Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as Internet Businesses keep popping out, there will always be news to report and advertisers to sell space to.
When choosing a topic to publish your eZine on, you should consider some important success factors that can determine the flow and goal of your eZine.
First, I will encourage you to write non-time sensitive contents which is why as short tips, mini stories and interviews are so popular. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.
Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in on a demand that has been, is and will always be there. For example: Relationships and dating are niches that have been on Earth long before the World Wide Web came up. The food niche is another example of a topic that will always be there as long as there are chefs cooking for anyone with a stomach to fill.
Again, if you have the liberty, you also want to have a topic that caters to a market place with a steady stream of new products or services being made by entrepreneurs who you can endorse to your mailing list and make extra money from. For example: The Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as Internet Businesses keep popping out, there will always be news to report and advertisers to sell space to.
