Many People Say They Can Write - By Stu Leventhal
Businesses want Writers who can bring in lots of ORDERS!
Being clever is great but getting our company new customers requires a real talented ARTIST, Mathematician, psychiatrist and Scientist too.
CEOs like cute jingles and funny ad skits but we really like... PROFITS ROLLING IN!
Trial and error and testing, creates good ads...
1) The marketing team comes up with a few good ideas based on what they know about the quirks of their customers.
2) Next, the best ideas are run by a panel of average customers or are shown to a new target group of customers who judge them and make suggestions for making them better.
3) Using the info gotten back from the panel of judges, the creatives go to work to produce some new ads.
4) The new ads are tested by spending a small amount of money to place them in front of actual potential buyers to see if they can produce sales.
5) The best performing ad goes back to the creative to be honed and improved even more.
6) Again we test. Did the new version get even more sales?
7) When we ask our client to pay a lot of money to launch the newly created advertisement, we have to show them the test results so they know all their money will not be flushed down the toilet with a dud Ad.
Yes, imagination and creativity comes into play, but testing and researching is the KEY to winning at advertising.
Businesses love nothing better than beating up on their competition.
IMPORTANT: The Best Commerce Writers, copywriters and commercial script writers understand the difference between a good advertisement and a great advertisement. If you wish to get paid the big bucks to write promotional copy, you have to strive to do more than just reach new customers for the company that hires you.
The real goal is to create an ad that is so interesting that the News Media finds it worthy of doing a news segment about your client's new ad or product. Think about a recent FUNNY AD that made it onto the news. The free publicity is worth its weight in gold to your client.
When news anchors show their audiences your funny ad and discuss your client's company and new products, your client is not paying anything but is getting their new ad shown to hundreds of thousands, even millions of potential customers all for free.
The point is when you create a good ad you must pay for commercial time on a popular TV or radio show. When your ad gets shown to news audience for FREE, you have made it as an Ad Specialist... Welcome to the big time!
Good ads pay for themself by bringing in sales and new clients, but GREAT ADs get shared on YouTube and social media sites and talked about all over cyberspace for free!
That's what we call... Going VIRAL!
Are you creative enough to write Ad Copy that gets your client's ad shown on the Five O'clock News?
Being clever is great but getting our company new customers requires a real talented ARTIST, Mathematician, psychiatrist and Scientist too.
CEOs like cute jingles and funny ad skits but we really like... PROFITS ROLLING IN!
Trial and error and testing, creates good ads...
1) The marketing team comes up with a few good ideas based on what they know about the quirks of their customers.
2) Next, the best ideas are run by a panel of average customers or are shown to a new target group of customers who judge them and make suggestions for making them better.
3) Using the info gotten back from the panel of judges, the creatives go to work to produce some new ads.
4) The new ads are tested by spending a small amount of money to place them in front of actual potential buyers to see if they can produce sales.
5) The best performing ad goes back to the creative to be honed and improved even more.
6) Again we test. Did the new version get even more sales?
7) When we ask our client to pay a lot of money to launch the newly created advertisement, we have to show them the test results so they know all their money will not be flushed down the toilet with a dud Ad.
Yes, imagination and creativity comes into play, but testing and researching is the KEY to winning at advertising.
Businesses love nothing better than beating up on their competition.
IMPORTANT: The Best Commerce Writers, copywriters and commercial script writers understand the difference between a good advertisement and a great advertisement. If you wish to get paid the big bucks to write promotional copy, you have to strive to do more than just reach new customers for the company that hires you.
The real goal is to create an ad that is so interesting that the News Media finds it worthy of doing a news segment about your client's new ad or product. Think about a recent FUNNY AD that made it onto the news. The free publicity is worth its weight in gold to your client.
When news anchors show their audiences your funny ad and discuss your client's company and new products, your client is not paying anything but is getting their new ad shown to hundreds of thousands, even millions of potential customers all for free.
The point is when you create a good ad you must pay for commercial time on a popular TV or radio show. When your ad gets shown to news audience for FREE, you have made it as an Ad Specialist... Welcome to the big time!
Good ads pay for themself by bringing in sales and new clients, but GREAT ADs get shared on YouTube and social media sites and talked about all over cyberspace for free!
That's what we call... Going VIRAL!
Are you creative enough to write Ad Copy that gets your client's ad shown on the Five O'clock News?
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