Effective E-mail Writers Are Worth Their Weight In Gold
By Stu Leventhal - A NEW TALE!
The world revolves around Emails. Snail Mail is dead for marketing, though it still gets sent. Yep, sending an email can be FREE of charge. Sending thousands of emails with one click may cost a small fee but compared to stamps being put on letters and stuffing printed literature into envelopes the cost for mass emailing too seems almost FREE!
IMPORTANT: All emails are not created equal. Cleverly crafted emails get great results.
Companies that use email campaigns the most effectively, know that people do not respond to the same style of email message. The wise emailers send different emails to different groups of people.
A creative writer that understands how to connect with varying audiences thru email writing will always be in high demand.
It is very easy for a company to find out which writer's email brings in the most orders. Emailing is a number game. As long as your emails bring in customers and sales, you will have lots of work writing emails.
The smart companies will pay you to create a series of emails targeting each group they message because once they have paid for an email address list they want to email the folks on the list at least a few times. They need a new email designed for each emailing attempt or they will be accused of spamming the recipients on their email list.
NOTE: It is illegal to constantly send advertisement emails (SPAM) to the same E-address without permission from the person you are messaging.
Once your email business clients have realized the results your well-crafted emails bring in for them, you can easily convince them of the value of hiring you to write for them a weekly company email letter for them to send to all their customers and prospects each week.
From there you can offer blog writing services and social media posting services. Explain that blogging and social media are great ways for brands to gather email addresses from fans so the company can send out special offers and new product announcements via emailing.
Just remember that emailing gets the best business bang for the buck because it so inexpensive to connect with infinite amounts of people. Blogging, article writing, promoting with video, social media activity all helps your client gather email addresses from people who show an interest in what they sell.
A well-crafted series of emails sent out on autopilot, a different email every few days, brings in the sales and convinces new customers to try ordering.
TIP: Yes, you are an email writer but, you can still add photos and videos and graphics to your emails to make them more dynamic.
One key to email success is you need to get past the spam email filters. Thus, your email titles cannot give away that this is a promotional email or your emails will be sent straight to email trash with no one reading them.
Another Key element is making it clear how you wish the recipient of your e-message to respond.
TIP: Don't wait until the very last line of your email message to tell them how to act. For example, if you wish for them to call a phone number in order to receive a discount, you have to ask them to call a few times thru-out the email. The more times you ask them to call, the more calls your client will get.
"Mastering the electronic world is the future of Business and Marketing!"
Writers who can help businesses compete will always be able to make a nice living.
Winning at emailing requires you to be able to address the interests of specific types of people. Once you build your reputation as the go-to writer for a specific industry the companies and brands will find you to place their writing orders.
As long as you can speak the language of a niche group, you will get great results for your clients. Write honestly. Speak directly and yes, get personal!
IMPORTANT: Once you have a winning email message, that is not the time to stop and start working on a totally new email. You should attempt to improve all your best emails so they work even better! Turn your good emails into Super Emails!