Before You Write One Word!
Step one for any writing project should be to decide who your audience is. Before you write your first word, figure out who you want to speak to. When trying to communicate some idea to other people, the more you know about your audience the easier it is to write for them. Next determine the purpose of the writing; entertainment, instruction, to inform, inspire, to persuade, to warn?
Now, blend all your knowledge about who you are writing for with why you are writing!
When you know who your reader is, you can do some research and find out what they like to read. Armed with the information of what pleases your particular reader it is much easier for you to meet their needs.
When writing for a new market, your first step should be to try to gain their undivided attention. Make them take notice by targeting your specific audience’s emotions. Again, your research into who you are writing for will supply the answer to what will get you an immediate reaction out of them.
Now try to make every word, line, paragraph a cliff hanger! The idea is that everything you write should leave them wanting to read more. You cannot achieve your purpose for writing unless you are first satisfying your readers’ interest enough to hook them into committing to read your whole work.
Writing is about communication. Tailor your words to the situation you are addressing. Project your personality. Do not re-invent yourself. Your readers want to hear from you. Ask yourself, why am I the perfect person to write this piece? What about me, is special that will make this creative project unique and extraordinary! Now all you have to do is follow your heart and give your readers your very best writing!
“Know that there is often hidden in us a dormant poet, always young and alive.” – Alfred De Musset
*Need some creative writing advice, a fresh perspective, some mentoring? Contact Stu L, E-mail: